Wisetack is a fintech startup founded in 2018, dedicated to creating transparent and user-friendly consumer lending products that empower service-based businesses, such as HVAC companies, veterinarians, and auto repair shops. With a leadership team hailing from top fintech firms and backed by prominent venture capitalists, Wisetack has successfully raised $84 million to enhance its technology and expand partnerships. The company has received multiple awards for its innovative lending solutions and boasts a high Net Promoter Score (NPS) of 79, reflecting strong customer satisfaction. Wisetack is committed to fostering a positive company culture, as evidenced by its nominations for various 'Great Places to Work' lists, and emphasizes core values that prioritize customer focus, speed, leadership, ownership, and integrity.