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Marketing & Demand Generation Lead - Remote

Posted 2 weeks ago
Marketing
Full Time
CA, USA

Overview

We are hiring a Marketing & Demand Generation Lead to own and scale HitPay’s digital merchant acquisition engine. This is a high-impact, strategic, and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia.

In Short

  • 5–10 years in growth marketing, demand generation, or performance marketing
  • Experience leading end-to-end digital acquisition: strategy, execution, and optimization
  • Proven success with SMB or long-tail audience acquisition (SaaS, fintech, marketplace, etc.)
  • Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion
  • Experience managing a marketing team and collaborating cross-functionally with product and sales
  • Comfortable with daily 4–6 hour Asia timezone overlap (especially if remote)

Requirements

  • Strategic thinker with execution muscle — willing to get hands-on
  • Track record of delivering high ROI campaigns and driving efficient CAC
  • Strong analytical orientation — data-led but creative
  • Experience with funnel ownership (from acquisition through conversion and activation)
  • Bonus: Experience in cross-border, regulated, or fintech industries

Benefits

  • Full-time
  • Competitive base salary and equity
  • Visa sponsorship available (for SF-based hires)
HitPay logo

HitPay

HitPay is a rapidly growing FinTech startup based in South East Asia, dedicated to providing a comprehensive payment platform tailored for small and medium-sized enterprises (SMEs). The company aims to empower businesses by offering easy access to digital payment solutions, including no-code e-commerce plugins and affordable credit card readers. Backed by prominent investors such as Tiger Global, Global Founders Capital, HOF Capital, and Y Combinator, HitPay is on an expansion trajectory and is committed to innovating its payment products to meet the unique needs of SMEs. With a focus on relationship-building and customer service, HitPay seeks to establish itself as a market leader in the SME payments sector.

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