Demand Generation Marketing Manager - Remote

Overview

We are looking for a data-driven and strategic Demand Generation Marketing Manager to lead our paid media efforts in the APJ region (particularly Australia and Southeast Asia) to drive customer acquisition and revenue growth for impact.com.

In Short

• Own the paid search and paid social strategy across Google Ads and LinkedIn.
• Oversee budget allocation and campaign management.
• Continuously optimize ad copy, design, targeting, and account management.
• Collaborate with the design team to create engaging ad creatives.
• Leverage advanced targeting techniques for lead generation.
• Build and maintain performance dashboards and report on key metrics.
• Collaborate with regional marketing and sales teams to optimize the sales cycle.
• Identify and test new channels and tactics for growth.
• Adhere to campaign launch calendars and timelines.
• Regularly report on performance to stakeholders.

Requirements

• 5+ years of paid media/digital marketing experience.
• B2B marketing experience, ideally at a SaaS company.
• Experience with campaign optimization and budget management.
• Strong collaboration and project management skills.
• Strong communication skills for reporting insights.
• Expertise in optimizing to ROAS.
• Experience tracking and reporting on campaign performance.
• Strong analytical skills and data visualization skills.
• Bonus: partnerships or influencer marketing experience.

Benefits

• Responsible PTO policy for work-life balance.
• Flexible remote working policy.
• Training & Development opportunities.
• Restricted Stock Units with a 3-year vesting schedule.
• Internet Allowance and Gym reimbursements.
• Technology stipend and Mental Health benefits.
• Pension Scheme, Health and Dental Insurance.
• Parental Leave and free in-office lunches.