Demand Generation Marketing Manager - Remote

Overview

The Constructive Dialogue Institute (CDI) is a non-partisan, non-profit organization that works to heal the deep divisions tearing our country apart. We build educational tools to transform college campuses into inclusive learning environments that support dialogue across differences. To achieve this, CDI translates cutting-edge behavioral science research into practical, evidence-based tools that are scalable for campus leaders, administrators, faculty, staff, and students. While our tools are primarily designed for higher education, they are also used in workplaces and high schools. CDI was co-founded by psychologist Jonathan Haidt, the bestselling author of The Righteous Mind and The Coddling of the American Mind. CDI is at a pivotal moment of growth, having more than doubled the number of partners we work with in 2024, and with plans to double our reach again in 2025. As an emerging thought leader in bridge-building and dialogue, we’re excited to carry this momentum forward, broadening our reach to empower even more learners to engage constructively across differences.

In Short

• Generate higher ed leads across various marketing channels.
• Plan and execute comprehensive marketing campaigns.
• Create compelling marketing content.
• Manage social media strategies.
• Establish processes and metrics for lead-generation activities.
• Manage relationships with outside marketing vendors.
• Collaborate with internal teams to leverage thought leadership.
• Optimize email campaigns for better engagement.
• Lead event strategy and management.
• Track and analyze marketing performance metrics.

Requirements

• Experience in planning and executing marketing campaigns.
• Strong content development skills.
• Proficiency in email marketing and social media management.
• Ability to analyze marketing performance metrics.
• Familiarity with HubSpot or similar CRM tools.
• Excellent communication and collaboration skills.
• Experience in event management.
• Ability to work in a fast-paced environment.
• Strong organizational skills.
• Passion for educational tools and dialogue.

Benefits

• Opportunity to work in a meaningful non-profit organization.
• Collaborative and inclusive work environment.
• Professional development opportunities.
• Flexible work arrangements.
• Health and wellness benefits.
• Paid time off and holidays.
• Engagement in impactful projects.
• Networking opportunities with educational leaders.
• Supportive team culture.
• Potential for career advancement.