Demand Generation Marketing Manager - Remote

Overview

Cobalt is looking for a marketing manager to join the demand generation team. As a demand generation marketing manager, you will develop, execute, and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in North America and EMEA (specifically in the UKI regions).

In Short

• Develop and execute integrated marketing plans aligned to company growth objectives.
• Build multi-touch campaigns leveraging various channels.
• Be accountable for regional demand generation goals.
• Develop conversion optimization strategies.
• Own the content for campaigns.
• Leverage account-based marketing tactics.
• Develop programs to nurture leads.
• Act as primary marketing contact with local sales teams.
• Work closely with Product Marketing for effective programs.
• Monitor regional marketing plan metrics.

Requirements

• A minimum of 8 years of marketing experience focused on demand generation.
• Experience planning and executing field marketing strategies.
• Expertise in account-based marketing strategies.
• Understanding of the demand waterfall and conversion optimization.
• Strong accountability and ownership skills.
• Cross-functional team/project management skills.
• Strong analytical skills for campaign optimization.
• Exceptional written and verbal communication skills.
• Excellent organizational skills.
• Experience with Salesforce, 6sense, and other CRM tools.

Benefits

• Grow in a rapidly expanding industry.
• Work with experienced senior leaders.
• Earn competitive compensation and equity.
• 401(k) program or pension.
• Medical, dental, vision, and life insurance.
• Wellness and work-from-home stipends.
• Flexible paid time off and paid leave.