Demand Generation Marketing Manager - Remote

Overview

This role will be responsible for executing and optimizing our demand generation engine, with a strong focus on delivering measurable results in the form of highly qualified leads and revenue growth. You'll work closely with Product, Product Marketing, and Sales teams to create and optimize campaigns that drive business growth.

In Short

• Drive measurable growth in qualified leads and revenue through strategic marketing campaigns
• Own key performance metrics including pipeline generation, conversion rates, and revenue contribution
• Continuously optimize campaign performance based on data-driven insights
• Work closely with Sales to understand and improve lead quality and conversion rates
• Develop and maintain a robust pipeline of marketing qualified leads
• Serve as the primary owner of our HubSpot instance
• Build, manage, and optimize multi-channel marketing campaigns
• Implement and maintain marketing automation workflows and lead scoring models
• Manage lead sourcing and curation using internal data and platforms like ZoomInfo
• Partner with Product Marketing to align campaigns with product messaging and launches

Requirements

• 5+ years of B2B marketing experience with a proven track record of driving revenue growth
• Demonstrated success in implementing and managing marketing campaigns that deliver measurable results
• Advanced expertise in HubSpot and marketing automation platforms
• Experience with lead sourcing tools (ZoomInfo, etc.)
• Strong analytical skills with the ability to make data-driven decisions
• Excellent project management and cross-functional collaboration abilities
• Deep understanding of B2B sales cycles and lead qualification processes

Benefits

• Growth in marketing qualified leads (MQL) volume and quality
• Improvement in lead-to-opportunity conversion rates
• Revenue contribution from marketing-sourced leads
• Campaign performance metrics (conversion rates, ROI)
• Sales team satisfaction with lead quality
• Pipeline velocity and conversion metrics