Demand Generation Marketing Manager - Remote

Overview

Elevate K-12 is on a mission to ensure every student receives a high-quality education. Elevate K-12 is a teaching company that provides synchronous virtual instruction to thousands of K-12 schools across the country that are facing acute teacher shortages. Elevate K-12 provides engaging instruction via livestream from experienced US-certified teachers. Schools feel confident filling their permanent teacher vacancies with these high-quality instructors, ensuring consistent academic outcomes for all students.

In Short

• Set the goals and strategy for demand generation
• Create and execute all demand gen campaigns, including messaging, channels and target audience
• Channel strategy unique to the education space, including digital, webinars, email, print and trade publications
• Ensure all inbound and nurtured leads are properly routed to Sales for close
• Budget management / ROI of marketing spend
• Manage the Elevate K-12 website, including the structure and content

Requirements

• 4+ years of experience in demand generation in the B2B space (with a Sales team)
• Understanding of the Education industry and its unique buyer personas (or strong willingness to learn)
• Proven track record of executing successful campaigns to generate potential buyer interest
• Ability to manage a Wordpress site and execute medium-sized structural improvements
• Experience with managing a six-figure marketing budget and explaining spend and ROI in weekly and monthly reports
• Expertise with digital advertising platforms such as LinkedIn, Meta and Google
• Strong project management skills and attention to detail, with the ability to manage multiple events simultaneously.
• Exceptional collaboration skills to work cross-functionally with Sales, Marketing, and Leadership teams.
• Willingness to travel up to 10% (to meet with internal teams)

Benefits

• A fully remote company (with a handful of company gatherings per year)
• Competitive compensation
• Unlimited PTO (Paid Time Off) & 12 company paid holidays
• Benefits – Medical, Dental, Vision, 401K and more
• Phone and internet stipend
• One time home office setup stipend