Marketing Manager, Channels - Remote

Overview

As Marketing Manager, Channels at Trupanion, you will lead the conversion strategy for prospects from veterinary, breeder, and shelter distribution, enhancing conversion and enrollments across these key channels.

In Short

• Lead conversion strategy for veterinary, breeder, and shelter channels.
• Develop and optimize multichannel B2C direct marketing campaigns.
• Create compelling communications based on user insights.
• Collaborate with market teams to enhance conversion success.
• Monitor channel performance and drive activations.
• Work with UX and creative teams to improve conversion experiences.
• Manage and develop the Email Marketing Specialist.
• Continuously evaluate customer experience and innovate messaging.
• Utilize analytics platforms for data-driven decision-making.
• Foster a high-performing marketing team environment.

Requirements

• 5+ years of consumer marketing experience.
• Proven track record in B2C conversion programs.
• Experience with digital and offline direct marketing campaigns.
• Strong customer journey development skills.
• Familiarity with analytics tools like Google Analytics.
• Knowledge of Adobe Marketo is a plus.
• French speaking is an added bonus.

Benefits

• Full medical, dental, and vision benefits at no cost.
• Four weeks of paid time off and 9 paid float holidays.
• Five-week sabbatical after five years of employment.
• Pet-friendly office environment.
• Free medical health insurance for your pet.
• Paid time off for volunteering.
• Free on-site gym and dog walking services.
• Free parking and paid ORCA cards.