Channel Marketing Manager - Remote

Overview

Lyra Health is transforming mental health care through technology with a human touch, partnering with industry leaders to improve access to effective mental health care for employees and their families.

In Short

• Lead the growth of Lyra’s channel partner programs.
• Develop and execute marketing strategies to boost brand visibility.
• Manage multi-channel, co-branded campaigns.
• Collaborate with sales and marketing teams to create partner marketing materials.
• Ensure timely communication with partners regarding promotions and events.
• Provide strategic marketing guidance and content customization.
• Analyze program performance and recommend optimization tactics.
• Act as a liaison between various departments to align marketing initiatives.
• Engage external vendors and agencies as needed.
• Build relationships with partner marketing counterparts.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B marketing, preferably in channel marketing.
• Deep understanding of demand generation and digital strategy.
• Excellent written and verbal communication skills.
• Proficiency in CRM platforms and analytics tools.
• Strong project management skills with multitasking ability.

Benefits

• Transformative work in mental health care.
• Opportunity to work with Fortune 500 companies.
• Flexible work environment including remote options.
• Competitive compensation and benefits package.
• Access to innovative digital care platform.