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Senior Channel Marketing Manager - Remote

Posted 4 days ago
Marketing
Full Time
USA

Overview

As a Senior Channel Marketing Manager, you will set the bar for co-marketing programs that maximize the impact of Certinia’s partner relationships, Salesforce relationships and deliver mutual value across channels.

In Short

  • Collaborate with leadership to define marketing strategy and plans.
  • Manage partner marketing programs for awareness and demand generation.
  • Work with campaign and digital teams to create integrated marketing programs.
  • Extend Certinia's positioning through co-marketing channels.
  • Drive strategic marketing initiatives with Salesforce and partners.
  • Design programs to enhance marketing contribution to pipeline.
  • Execute partner marketing programs with attention to detail.
  • Develop processes for campaign success review and reporting.
  • Partner with GTM Ops to present success metrics and reports.
  • Set the global standard for collaboration across teams.

Requirements

  • Bachelor’s degree in marketing or related field.
  • 8+ years experience in marketing or communications.
  • Experience in partner marketing management.
  • Track record of building strategic relationships.
  • Experience in integrated marketing programs including co-marketing.
  • Data-driven decision-making skills.
  • Innovation mindset with understanding of digital marketing.
  • Experience leading cross-functional teams on complex projects.
  • Exceptional communication and problem-solving skills.
  • Ability to achieve business metrics and develop new relationships.

Benefits

  • Opportunity to work with a leading technology company.
  • Collaborative and innovative work environment.
  • Professional development and mentoring opportunities.
  • Access to global resources and best practices.
Certinia logo

Certinia

Certinia, formerly known as FinancialForce, is a leading provider of a Services-as-a-Business platform that integrates all facets of services operations, including estimation, delivery, customer success management, and financial planning and accounting. The company specializes in Professional Services Automation (PSA), Customer Success, and ERP solutions, all built on Salesforce's robust cloud platform. With a commitment to empowering services businesses, Certinia enhances operational intelligence and agility, enabling high-quality service delivery and improved customer experiences. Headquartered in Austin, California, Certinia operates globally and is supported by prominent investors such as Haveli Investments, General Atlantic, and Salesforce Ventures.

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