Go-To-Market Specialist - Remote

Overview

The People Group is a fast-growing outsourcing and fractional support platform connecting top-tier independent professionals with ambitious B2B companies. We deliver premium service to our clients — and we’re now looking for a founding Go-To-Market Specialist to help us scale our outreach, sharpen our messaging, and close more deals.

In Short

• Own and execute outbound lead generation across channels like LinkedIn, email, and cold calls
• Build and optimize sales campaigns using tools like Pipedrive, Apollo, and Sales Navigator
• Write killer messaging and outreach copy that resonates with B2B decision-makers
• Refine and test buyer personas based on industry research and campaign feedback
• Set up sales automations and workflows to scale our GTM engine
• Track and report on campaign performance, iterate quickly, and share insights with leadership
• Collaborate with marketing and ops to ensure strong funnel alignment and handoffs
• Bring creative ideas to the table on where and how we should be showing up to win business
• Help shape the early GTM playbook for future sales and marketing hires

Requirements

• Experience in outbound sales and lead generation
• Proficiency with sales tools like Pipedrive, Apollo, and Sales Navigator
• Strong writing skills for messaging and outreach
• Ability to analyze campaign performance data
• Experience collaborating with marketing teams
• Creative problem-solving skills

Benefits

• Opportunity to shape the sales strategy from the ground up
• Work directly with founders
• Flexible working environment