Customer Lifecycle Marketing Manager - Remote

Overview

The Customer Lifecycle Marketing Manager will own and elevate the post-sale customer journey, focusing on onboarding, adoption, value realization, expansion, renewal, and advocacy.

In Short

• Lead the development of a comprehensive customer lifecycle marketing strategy.
• Design and launch multi-channel programs to drive product adoption and retention.
• Build personalized customer journeys using advanced segmentation.
• Create high-value content assets for customer engagement.
• Partner with Sales and Customer Success teams for upsell/cross-sell campaigns.
• Mitigate retention risk through proactive engagement programs.
• Manage the lifecycle campaign calendar across various platforms.
• Track and report on key performance indicators (KPIs).
• Collaborate with cross-functional teams to maintain messaging consistency.
• Enhance the annual Customer User Group meeting and develop year-round programming.

Requirements

• 3-5+ years of experience in B2B SaaS customer marketing.
• Proven success in driving adoption and retention through post-sale programs.
• Experience with marketing automation tools, especially HubSpot.
• Hands-on experience with CRM systems like Salesforce.
• Exceptional project management and communication skills.
• Data-driven approach to defining and analyzing KPIs.
• Experience in building customer advocacy programs.
• Ability to communicate complex concepts clearly.

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage.
• 401K with company match.
• Unlimited vacation policy.
• On-demand learning programs.
• Fun team activities like cooking classes and yoga sessions.
• Awards and recognition programs for employees.
• Commitment to diversity and career growth.
• Opportunities for professional development.
• Supportive and inclusive work environment.
• Engagement in community and industry events.