Lifecycle / Customer Marketing Manager - Remote

Overview

As the Lifecycle (or Customer) Marketing Manager, you will own the strategy and execution of our customer marketing initiatives, focusing on optimizing the customer journey from acquisition through retention.

In Short

• Own customer lifecycle marketing strategy and execution.
• Optimize customer journey and touchpoints.
• Develop and implement lifecycle marketing strategies.
• Design and execute multi-channel marketing campaigns.
• Utilize data analysis for campaign performance.
• Collaborate with cross-functional teams.
• Increase customer loyalty and advocacy.
• Identify at-risk customers to mitigate churn.
• Manage multiple initiatives simultaneously.
• Report on progress and insights regularly.

Requirements

• 4-5+ years of experience in lifecycle or customer marketing.
• Proven track record in SaaS marketing.
• Understanding of SaaS metrics and subscription models.
• Technical proficiency with marketing systems and tools.
• Strong analytical and project management skills.
• Excellent communication and collaboration skills.
• Self-starter with a growth mindset.

Benefits

• 100% Medical/Dental/Vision insurance for employees.
• FSA and Commuter Benefits.
• Life/AD&D and Disability Coverage.
• Competitive Equity with a 4-year vesting schedule.
• Parental leave for all parents.
• Comprehensive 401K program.
• Flexible vacation policy and fully remote work policy.