Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will own the strategy and execution of lifecycle marketing initiatives, focusing on optimizing the customer journey from acquisition through retention.

In Short

• Develop and implement a comprehensive lifecycle marketing strategy.
• Define customer segmentation and personalization strategies.
• Set clear objectives and KPIs aligned with business goals.
• Lead onboarding programs to introduce new users to product features.
• Implement automated workflows for personalized outreach.
• Design and optimize multi-channel marketing campaigns.
• Utilize analytics tools to monitor campaign performance.
• Conduct A/B testing for continuous improvement.
• Collaborate with Product and Sales teams on lifecycle initiatives.
• Develop programs to increase customer loyalty and mitigate churn.

Requirements

• 4-5+ years of experience in lifecycle, retention, or CRM marketing.
• Proven track record in developing successful lifecycle marketing programs.
• Understanding of SaaS metrics and subscription business models.
• Proficiency with marketing automation and CRM systems.
• Strong analytical skills to translate data into actionable strategies.
• Excellent project management skills.
• Strong communication and interpersonal skills.
• Self-starter with a growth mindset.
• Experience with tools like Klaviyo, Amplitude, and Google Analytics is a plus.

Benefits

• Flexible vacation policy and fully remote work policy.
• 100% Medical/Dental/Vision insurance for employees.
• Comprehensive 401K program.
• FSA and Commuter Benefits.
• Competitive Equity with a 4-year vesting schedule.
• Life/AD&D and Disability Coverage.
• Parental leave for birthing or non-birthing parents.