Lifecycle Marketing Manager - Remote

Overview

Thatch is building a modern approach to health benefits, seeking a Lifecycle Marketing Manager to develop and execute marketing strategies throughout the customer lifecycle.

In Short

• Own activation and engagement strategies across verticals and segments.
• Architect and optimize a scalable lifecycle marketing system.
• Develop reporting and measurement systems for insights.
• Create high-quality, personalized communication for prospects and customers.
• Design and optimize A/B experiments for activation and enrollments.
• Collaborate with cross-functional teams on engagement marketing systems.
• Stay updated on AI trends to enhance marketing strategies.

Requirements

• 5+ years of lifecycle marketing experience, with 2+ years in B2B/B2B2C.
• Expertise in omni-channel campaign development and measurement.
• Experience in data analysis and strategy application.
• Familiarity with marketing automation and CRM systems.
• Strong communication skills, comfortable presenting to executives.
• Low ego, curiosity, and good judgment in resource management.

Benefits

• Opportunity to work in a fully distributed team.
• Engage in a fast-paced startup environment.
• Contribute to innovative healthcare solutions.