Lifecycle Marketing Manager - Remote

Overview

Pacvue is seeking an experienced, results-driven Lifecycle Marketing Manager to own Pacvue’s lifecycle marketing strategy and support content development to drive engagement, pipeline growth, and customer retention.

In Short

• Develop and manage lifecycle marketing campaigns across the enterprise customer journey.
• Strategize and build customer journey stages and create initiatives for each stage.
• Partner with demand generation and sales teams to align email campaigns.
• Manage email marketing calendar and cadence.
• Develop high-value, relevant content for leads at different stages.
• Establish best practices for lifecycle programs.
• Continuously analyze campaign performance and optimize engagement metrics.
• Own campaign reporting and analytics.

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, or CRM marketing.
• Proven track record of designing and executing lead nurturing programs.
• Experience leveraging audience segmentation and personalization.
• Strong expertise in marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Proven ability to write compelling email copy.
• Excellent project management skills.

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Paid Time Off to Volunteer
• Paid Parental Leave