Lifecycle Marketing Manager - Remote

Overview

We’re looking for a passionate and innovative Lifecycle Marketing Manager who is eager to build and grow our Lifecycle Marketing team to nurture leads and enhance customer engagement and retention throughout their entire journey; at Guideline, we understand the power of effective lifecycle marketing and how it drives long-term customer relationships and business growth. The ideal candidate will have experience owning the end-to-end CRM and lifecycle marketing strategy to drive engagement, retention, and revenue.

In Short

• Develop and launch new lead nurture campaigns: Oversee end-to-end execution of email campaigns and partner cross-functionally to drive down-funnel conversions
• Optimize and test existing campaigns: Identify areas for further audience segmentation, message personalization and A/B testing opportunities
• Harness data-driven insights: Analyze the impact of initiatives on conversion and email performance metrics and share relevant insights in weekly and monthly reporting forums
• Strategize new ways to leverage platform capabilities: Explore APIs, machine-learning models, and behavioral data to drive more personalized experiences, increase conversion and improve overall customer experience
• Establish strong working relationships with cross-functional stakeholders: Including Product, Sales, RevOps, Analytics, Design, and Marketing
• Support customer advocacy and emerging cross-product adoption: Drive engagement by executing initiatives that increase customer satisfaction, accelerate product usage and frequency, and foster long-term loyalty throughout the customer lifecycle

Requirements

• Minimum 5 years in lifecycle marketing (or a related role) with a track record of delivering strategies that drive engagement and growth
• Proficiency in managing and scaling marketing platforms, including complex workflows and audience targeting
• Expertise in lifecycle channel best practices, including CAN-SPAM, deliverability and copy and design approaches with email, push, and SMS
• Self-sufficient, detail-oriented, and results-driven mindset
• Strong copywriting experience with the ability to adapt to different customer profiles
• High technical competence around data, including CRM (Salesforce), Amplitude, lead scoring, HTML and SQL
• Building lifecycle programs that align with lead scoring and routing systems
• Skilled in managing multiple projects and stakeholders
• A priority given to candidates with experience in fintech, HR tech, or payroll spaces
• A results-oriented approach to aligning content efforts with broader company goals and objectives.

Benefits

• Comprehensive health insurance including medical, dental, and vision
• Paid parental leave for birthing and non-birthing parents
• Flexible time off in addition to company holidays
• 401(k) plan with company contributions
• 1-month paid Sabbatical after 5 years of employment
• Annual learning and development stipend