Lifecycle Marketing Manager - Remote

Overview

This is an opportunity to join a fast-paced, rapidly growing company and drive value through customer engagement, retention, and cross-sell and up-sell initiatives. Reporting to our Director of Lifecycle Marketing, the ideal candidate will collaborate with internal business partners across the organization to execute the company’s customer engagement strategy.

In Short

• Be a thought leader in customer engagement, driving strategy and innovation across lifecycle marketing initiatives
• Act as a subject matter expert in advanced marketing automation tools (e.g., Marketing Cloud)
• Develop and execute a comprehensive customer experience roadmap for automated, multi-channel lifecycle campaigns, from ideation to launch to ongoing optimization
• Define and own goals, benchmarks, and KPIs for lifecycle marketing programs, ensuring alignment with company objectives
• Collaborate with Content and Creative teams to deliver best-in-class customer experiences and impactful engagement strategies
• Design and execute complex A/B testing and experimentation frameworks to continually optimize campaigns and improve key performance metrics such as conversion, retention, and lifetime value
• Lead efforts to generate and interpret weekly and monthly analytics reports, offering insights and actionable recommendations to stakeholders
• Drive strategy and execution for promotions and partner marketing initiatives to maximize customer engagement and value
• Own and refine operational processes to enhance team efficiency and campaign delivery
• Stay ahead of advancements in marketing automation technologies (e.g., Marketing Cloud) and ensure the company remains at the forefront of lifecycle marketing best practices

Requirements

• 6+ years of experience in lifecycle marketing, with a demonstrated track record of driving significant performance improvements and growth
• Advanced expertise in marketing automation platforms, with Marketing Cloud strongly preferred
• Proven experience designing and executing multi-channel, data-driven lifecycle marketing programs at scale
• Strong analytical mindset with the ability to translate complex data into actionable strategies and recommendations
• Exceptional ability to manage multiple projects and priorities while collaborating across various teams and stakeholders
• Proficiency in MS Excel, PowerPoint, and Word
• BS/BA degree preferred

Benefits

• Hybrid Schedule with Extra Remote Flexibility (Totaling over 55% remote time)
• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• 401k with 3.5% Company Match
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader
• Flexible Spending Accounts for Transit and Parking
• Gym Membership