Lifecycle Marketing Manager - Remote

Overview

This is an opportunity to join a fast-paced, rapidly growing company and drive value through customer engagement, retention, and cross-sell and up-sell initiatives.

In Short

• Be a thought leader in customer engagement, driving strategy and innovation across lifecycle marketing initiatives.
• Act as a subject matter expert in advanced marketing automation tools (e.g., Marketing Cloud).
• Develop and execute a comprehensive customer experience roadmap for automated, multi-channel lifecycle campaigns.
• Define and own goals, benchmarks, and KPIs for lifecycle marketing programs.
• Collaborate with Content and Creative teams to deliver best-in-class customer experiences.
• Design and execute complex A/B testing and experimentation frameworks.
• Lead efforts to generate and interpret weekly and monthly analytics reports.
• Drive strategy and execution for promotions and partner marketing initiatives.
• Own and refine operational processes to enhance team efficiency.
• Stay ahead of advancements in marketing automation technologies.

Requirements

• 6+ years of experience in lifecycle marketing.
• Advanced expertise in marketing automation platforms, with Marketing Cloud strongly preferred.
• Proven experience designing and executing multi-channel, data-driven lifecycle marketing programs.
• Strong analytical mindset with the ability to translate complex data into actionable strategies.
• Exceptional ability to manage multiple projects and priorities.
• Proficiency in MS Excel, PowerPoint, and Word.
• BS/BA degree preferred.

Benefits

• Hybrid Schedule with Extra Remote Flexibility.
• Generous PTO.
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually.
• 401k with 3.5% Company Match.
• Health, Vision, Dental Coverage.
• Life and Disability Insurance Covered 100% by NinjaTrader.
• Flexible Spending Accounts for Transit and Parking.
• Gym Membership.