Lifecycle Marketing Manager - Remote

Overview

We are seeking a dynamic Lifecycle Marketing Manager to lead the execution of email and in-app campaigns for our regional event marketing initiatives. In this role, you will be instrumental in driving event registrations, attendee engagement and post-event nurturing through data-driven, personalized campaigns. By leveraging marketing automation tools, you’ll help create a seamless event experience that fosters stronger customer relationships and supports business growth.

In Short

• Lead Event Marketing Campaigns: Develop and execute email and in-app campaigns to increase event registrations, attendance, and post-event engagement
• Lifecycle Campaign Optimization: Design, test, and refine personalized email workflows and messaging to drive meaningful connections with regional audiences
• Cross-functional collaboration: Work closely with regional marketing, sales, product, and customer success teams to align strategies and enhance event targeting
• Data-Driven Strategy: Analyze campaign performance (open rates, click-throughs, conversions) and leverage insights to improve results. Conduct A/B testing and continuously optimize efforts
• Post-Event Engagement: Segment and nurture attendees based on engagement levels, delivering targeted follow-up campaigns to support sales teams and drive conversions

Requirements

• 3+ years in Lifecycle Marketing, Email Marketing or Marketing Automation, ideally in a SaaS or B2B environment
• Proficiency in marketing automation platforms such as Braze, HubSpot, or Salesforce Marketing Cloud
• Strong analytical mindset, project management experience, and ability to juggle multiple campaigns simultaneously
• Basic understanding of HTML, CMS, and data visualization tools like Tableau is a plus
• Excellent communication and teamwork skills to align strategies with cross-functional teams

Benefits

• Competitive compensation package
• Opportunity for discretionary bonuses and equity
• Support for professional development and growth
• Inclusive and diverse work environment
• Flexible working conditions