The MyFitnessPal team is seeking a Lifecycle Marketing Manager responsible for driving user conversion from trial to Premium subscription. We are looking for a strategic and hands-on individual to develop and implement lifecycle campaigns that engage trial users and drive them toward becoming paid subscribers. As a Lifecycle Marketing Manager, you will build and execute multi-channel campaigns across email, push notifications, in-app messaging, and other CRM channels to enhance user experience and increase Premium conversions. You will play a key role in optimizing the trial experience, testing and iterating on messaging, and leveraging data to inform strategies. This role is ideal for a data-driven marketer passionate about user engagement and subscription growth. You will collaborate closely with cross-functional teams, including Product, Creative, Engineering, Analytics, Brand, Product Marketing, and Content, to develop and execute high-impact campaigns.

In Short

Develop and execute a multi-channel onboarding and engagement strategy focused on converting trial users into Premium subscribers.
Manage and optimize marketing automation workflows to ensure timely and relevant communications with trial users.
Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the trial-to-subscription journey.
Develop and run A/B and multivariate tests to optimize messaging, timing, and channel effectiveness for trial conversions.
Monitor key performance indicators such as conversion rates, engagement rates, and churn, and use insights to drive iterative improvements.
Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with business goals and product enhancements.
Report on campaign performance and provide actionable insights to improve trial conversion rates.

Requirements

3-5 years of experience in lifecycle marketing, CRM, or email marketing, with a focus on user engagement and conversion.
Experience in mobile app lifecycle marketing, preferably within a subscription-based business model.
Hands-on experience with CRM/marketing automation tools (e.g., Braze, Iterable, Salesforce, Klayvio). Experience with Braze is required.
Strong analytical skills with experience using reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics.
Experience developing and executing segmentation and personalization strategies to drive user behavior.
Technical understanding of email and push notification marketing, including webhooks, APIs, liquid logic, and automation workflows.
Ability to manage multiple projects and collaborate cross-functionally to execute campaigns effectively.
Strong communication skills with the ability to present insights and recommendations to stakeholders.
A/B testing experience and knowledge of experimentation methodologies.
Self-starter with the ability to work independently while aligning with broader marketing and business goals.
Basic knowledge of HTML and CSS for troubleshooting email templates is a plus.
Experience working in a fast-paced, data-driven environment with a focus on results.

Benefits

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit.
Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.
Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.
Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs.
Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals.