B2B Marketing Lead - Remote

Overview

We’re seeking a B2B Marketing Lead focused on Ads and Partnerships Enablement to bridge the gap between our sales, partnerships, and marketing teams. This role will report to the Director of Brand Marketing. This person will develop and maintain key enablement materials that help advertisers and partners effectively engage with MyFitnessPal audiences. They will play a crucial role in supporting sales conversations, enabling successful creative for new advertisers, and helping our partners amplify MyFitnessPal to their audiences.

In Short

• Own and update advertising specs documentation.
• Partner with sales to understand client needs.
• Identify new marketing placement options.
• Serve as the main marketing contact for advertisers post-contract.
• Guide advertisers through the asset submission process.
• Create co-branded or white-labeled marketing assets.
• Collaborate across teams to ensure consistency.
• Plan marketing events for lead generation.
• Collect feedback to optimize resources.
• Ensure all materials align with brand standards.

Requirements

• 6-8 years of experience in Brand Marketing or B2B marketing.
• Experience creating marketing toolkits and sales collateral.
• Strong project management skills.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally.

Benefits

• Flexible time-off policy.
• Volunteer days off to support community service.
• Mentorship program for career growth.
• Paid maternity and paternity leave.
• Wellness allowance for health initiatives.
• Recognition platform for exceptional contributions.
• Access to MyFitnessPal Premium.
• Virtual learning and development opportunities.
• Competitive healthcare benefits.
• Retirement savings program with employer match.