Marketing Lead - Remote

Overview

The Marketing Lead will take on strategic and operational responsibility for the entire marketing function, developing effective campaigns and building a strong team while closely collaborating with sales, product, and leadership.

In Short

• Develop and implement a comprehensive B2B marketing strategy.
• Define and maintain ICPs, buyer personas, and messaging frameworks.
• Build, lead, and develop a high-performing marketing team.
• Manage integrated campaigns from lead generation to conversion.
• Enhance brand positioning and develop a targeted content strategy.
• Oversee go-to-market strategies for new products and features.
• Define KPIs and implement performance monitoring.
• Continuously evaluate and optimize marketing initiatives.
• Collaborate closely with sales on nurturing and lead scoring.
• Ensure consistent brand presence across all channels.

Requirements

• 5+ years of experience in B2B marketing, ideally in the SaaS or tech sector.
• Experience in developing and executing multi-channel marketing strategies.
• Leadership experience or mentoring capabilities.
• Deep understanding of content marketing and account-based marketing (ABM).
• Proficiency in HubSpot, Google Ads, and Google Analytics.
• Analytical thinking and data-driven approach.
• Excellent communication skills in German and English.

Benefits

• Agile and motivating startup environment with a focus on innovation.
• Flexible working structure and remote work options.
• Opportunities for professional development through feedback and training.
• Attractive salary and benefits including fitness membership and team lunches.
• Regular team events to foster collaboration.