Marketing Lead - Remote

Overview

Synonym is a technology company focused on accelerating production and market adoption of materials and ingredients made with biology. As a Marketing Lead, you will play a critical role in shaping the future of biomanufacturing, influencing how major corporations approach innovation and commercialization.

In Short

• Define and execute demand generation and account-based marketing strategies.
• Create marketing playbooks and sales enablement materials.
• Generate qualified leads and write compelling content.
• Develop a strong community around bioeconomy thought leaders.
• Work closely with Business Development to enhance the sales funnel.
• Manage paid media campaigns on platforms like Google Ads and LinkedIn.
• Maintain and own Synonym’s social media calendar.
• Collaborate on events and industry presence.
• Utilize AI tools for marketing effectiveness.
• 5+ years of relevant marketing experience required.

Requirements

• 5+ years of marketing experience, preferably in biotech, SaaS, or clean energy.
• Experience with account-based marketing strategies.
• Familiarity with marketing tools like Google AdWords and Mailchimp.
• Strong communication skills for technical concepts.
• Experience managing external vendors.
• Experience in a fast-growing startup environment preferred.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Daily lunch allowance.
• Beautiful office or coworking space options.
• Competitive compensation packages, including equity.
• Flexible PTO.
• 401(k) plan.
• Team offsites.