Marketing Lead - Remote

Overview

Inworld is seeking a technical, growth-focused Marketing Lead to drive all marketing activities from ideation to execution, leveraging analytics and a growth-hacking mindset to scale the company's presence and customer base.

In Short

• Lead growth-hacking initiatives for user acquisition, activation, and retention.
• Develop and articulate value propositions in collaboration with product and engineering teams.
• Create and implement targeted marketing campaigns to engage developers.
• Manage performance marketing channels including SEO, SEM, and social media.
• Optimize marketing funnels to increase conversion rates and ROI.
• Drive creation of technical marketing content.
• Maintain technical fluency in AI & ML concepts.
• Experience in scaling marketing at a start-up or fast-growing product.

Requirements

• BA/BS degree or higher; technical degrees preferred.
• Track record of executing campaigns for technical products.
• Experience in innovative marketing strategies for rapid growth.
• High technical fluency and ability to communicate with engineers.
• Experience with AI tools for automating marketing processes.
• Background in AI, ML, or technology marketing.

Benefits

• Opportunity to work with leading AI technology.
• Dynamic and innovative work environment.
• Collaborate with top industry players.
• Be part of a rapidly growing company with significant backing.