Marketing Lead - Remote

Overview

As a Marketing Lead at Addi, you will drive business growth by leading impactful omnichannel commercial activation strategies, enhancing brand presence, customer engagement, and maximizing campaign effectiveness.

In Short

• Lead multichannel activation strategies for key commercial events.
• Implement integrated ATL and BTL campaigns to enhance brand positioning.
• Create and execute launch plans for new ally brands.
• Develop trade marketing strategies and in-store activations.
• Design and implement measurable incentive programs for store users.
• Manage and lead trade marketing and digital marketing teams.
• Define KPIs and analyze campaign performance.
• Experience in B2B2C environments with multiple allies.
• Work alongside top-tier talent in a fast-growing fintech.
• Competitive compensation and equity in the company.

Requirements

• 7+ years of experience in commercial activation and trade marketing.
• Expertise in multichannel activation strategies.
• Proven track record in demand generation strategies.
• Ability to manage external vendors and agencies.
• Experience with marketing analytics tools.

Benefits

• Work on a problem that truly matters in financial services.
• Be part of something big from the ground up.
• Unparalleled growth opportunity in a massive market.
• Join a world-class team focused on excellence and collaboration.
• Receive competitive compensation and meaningful ownership.