Paid Media Specialist - Remote

Overview

Addi is a leading financial platform, building the future of payments, shopping, and banking in Colombia. We aim to redefine how people experience financial freedom by providing innovative banking solutions and commerce services.

In Short

• Drive impactful paid media strategies to acquire high-quality customers and merchants.
• Achieve a 100% increase in qualified customer acquisitions within the first 12 months.
• Manage and scale paid media campaigns across key channels.
• Implement a robust campaign experimentation framework.
• Establish accurate attribution and reporting.
• Collaborate with cross-functional teams for effective campaign execution.
• Focus on understanding customer pain points to create relevant ad creatives.
• Takes accountability for campaign performance and identifies challenges.
• Communicate effectively with various teams to ensure unified narratives.
• Stay updated with industry trends to continuously enhance strategies.

Requirements

• Bachelor's degree in Marketing, Business, or related field preferred.
• 6+ years of experience in managing paid media campaigns.
• Proven track record in customer acquisition and revenue growth.
• Expertise in SEM and mobile app install campaigns.
• Strong analytical skills with proficiency in analytics tools.
• Experience with A/B testing and Conversion Rate Optimization.
• Customer-centric approach to ad creatives and targeting strategies.
• Proactive problem-solving and ownership of campaign performance.
• Excellent collaboration and communication skills.
• Adaptability and continuous learning in a fast-paced environment.

Benefits

• Work on a problem that truly matters in the fintech space.
• Be part of something big from the ground up.
• Unparalleled growth opportunity in a fast-scaling company.
• Join a world-class team with a focus on collaboration.
• Competitive compensation and meaningful ownership in the company.