Paid Media Specialist - Remote

Overview

The Paid Media Specialist will develop and implement comprehensive paid media strategies to drive growth for clients, leveraging various digital platforms and analytics tools.

In Short

• Develop and implement full-funnel paid media strategies.
• Conduct audience research and competitor analysis.
• Build media plans with budget allocation and KPIs.
• Launch and optimize campaigns across multiple platforms.
• Manage keyword research, ad copywriting, and A/B testing.
• Use analytics tools to evaluate performance metrics.
• Generate reports with actionable insights.
• Collaborate with design and content teams.
• Present campaign outcomes to stakeholders.
• Monitor performance and manage budgets efficiently.

Requirements

• Proven experience in digital marketing and paid media.
• Strong analytical skills with familiarity in analytics tools.
• Experience with campaign management across multiple platforms.
• Excellent communication and presentation skills.
• Ability to manage budgets and optimize spend.
• Knowledge of industry trends and best practices.

Benefits

• Work with leading U.S. marketing agencies.
• Opportunity to lead high-performing teams.
• Flexible work environment.
• Access to professional development resources.
• Collaborative company culture.