Paid Media Specialist - Remote

Overview

The Paid Media Specialist at Darkroom will be responsible for planning, developing, and implementing comprehensive paid media strategies to enhance brand visibility and drive user acquisition through various advertising platforms.

In Short

• Plan and implement paid media strategies.
• Conduct brand and website audits.
• Manage multiple paid media accounts.
• Utilize analytics tools for insights and reporting.
• Understand and apply digital marketing best practices.
• Develop quarterly strategies based on performance metrics.
• Conduct competitive research.
• Optimize advertisement copy and creative.
• Collaborate on overarching marketing strategies.
• Preemptively deliver projections and forecasts.

Requirements

• 5+ years of paid media advertising experience.
• Experience managing high-budget paid search and social advertising.
• Expertise in advertisement copy and creative optimization.
• Experience in audience optimization across platforms.
• Background in data-driven decision-making.
• Proficiency in Google Analytics.

Benefits

• Unlimited vacation and holidays.
• Remote-first culture with community hubs.
• Flexible parental leave benefits.
• Equity incentives and profit-sharing opportunities.
• Opportunities for growth and cross-functional collaboration.