Paid Media Specialist - Remote

Overview

Join a leading company in the fitness industry dedicated to empowering individuals through innovative training solutions. As they expand their digital marketing efforts, they are seeking a Paid Media Specialist to manage and optimize paid marketing initiatives across various platforms including Google Adwords, Facebook/Instagram, and Amazon. Reporting to the Director of Performance Marketing, you will collaborate closely with the creative and brand marketing teams to drive the success of the company's business.

In Short

• Manage end-to-end paid media campaigns on platforms like Meta, Google, and Amazon.
• Utilize multi-touch attribution models for campaign optimization.
• Execute A/B testing for landing pages and ad copy.
• Collaborate with the creative team to enhance future concepts.
• Analyze campaign performance and compile detailed reports.
• Write concise and compelling ad messages.
• Manage marketing projects efficiently.
• Assist with other marketing initiatives as needed.

Requirements

• Minimum 3+ years marketing experience.
• 3+ years of media buying and ads trafficking experience.
• 2+ years managing Amazon Marketplace Ads.
• 2+ years in e-commerce and D2C products.
• Experience managing large six-figure annual media budgets.
• Proficiency in Facebook Ads Manager and Google Adwords.
• Strong skills in Google Suite products.

Benefits

• Opportunity to drive digital marketing efforts for a leading fitness company.
• Collaborate with creative and brand marketing teams.
• Execute high-impact strategies and drive measurable business growth.