Paid Media Specialist - Remote

Overview

As a Paid Media Specialist at Keypath, you will drive student enrolments for prestigious university partners through effective digital marketing strategies.

In Short

• Design and optimize paid search and social campaigns.
• Analyze campaign performance from click-through to enrolment.
• Guide budgeting decisions based on lead volume and media spend.
• Collaborate with Creative teams for effective ad creatives.
• Work with Web Designers on landing pages and CRO testing.
• Build relationships with internal teams and external agencies.
• Lead cross-functional marketing projects.
• Meet and exceed student enrolment KPIs.

Requirements

• Tertiary qualification in Media, Marketing, Business, IT, or related field.
• 3+ years managing high-performance PPC campaigns.
• Strong numerical reasoning and analytical skills.
• Ability to engage stakeholders and communicate technical issues.
• Experience forecasting spend and lead targets.
• Proficiency in AdWords, Facebook, LinkedIn.
• Advanced knowledge of Excel.
• Familiarity with Google Analytics and Google Tag Manager.
• Experience with emerging channels like TikTok is a plus.

Benefits

• Flexible work options: office, hybrid, or remote.
• All necessary equipment provided.
• Internet allowance for remote work.
• Paid mental health days.
• Access to LinkedIn Learning.
• Employee-led programs for culture and sustainability.
• Company events and activities.