Product Marketing Manager - Remote

Overview

As a Product Marketing Manager at Addi, you will own the go-to-market strategy for consumer lending products, driving adoption and engagement while bridging the gap between Product, Marketing, and Sales.

In Short

• Own the go-to-market strategy for consumer lending products.
• Create a standardized go-to-market playbook for product launches.
• Drive adoption rates through effective GTM strategies.
• Build a customer insights engine using JTBD interviews.
• Redefine value propositions for core BNPL products.
• Launch a sales enablement program for the sales team.
• Lead corporate communications strategy for major milestones.
• Develop compelling corporate narratives for diverse audiences.
• Act as a trusted advisor to C-suite executives.
• Shape media relations and cultivate a strong network.

Requirements

• 8+ years in corporate communications, preferably in fintech.
• Deep experience in the Colombian media market.
• Proven success in building communications functions.
• Exceptional storytelling skills for complex concepts.
• Ability to provide strategic counsel to executives.
• Proactive media relations and network cultivation.
• Strategic execution with a bias for action.

Benefits

• Work on impactful financial solutions in Colombia.
• Opportunity to shape a growing company.
• Unparalleled growth opportunities in a fast-paced environment.
• Join a world-class team focused on excellence.
• Competitive compensation and meaningful ownership.