Product Marketing Manager - Remote

Overview

As a Product Marketing Manager, you will have a direct impact on driving our customer growth every day. Your goal is to add more value to prospects and existing customers through developing product marketing and sales enablement content that supports KnowBe4’s customer acquisition and retention efforts.

In Short

• Create product and feature positioning and messaging that attracts and converts prospects and leads
• Collaborate with Product Management on new product ideas
• Manage product launch deliverables across Marketing team
• Support competitive research and help position us to win more customers
• Leverage AI tools for research, content creation, and data analysis
• Excellent communication skills are necessary
• Experience in product marketing and sales enablement
• Strong problem-solving skills are a must
• Experience with marketing software is a plus
• Prior experience in cybersecurity and B2B software is required

Requirements

• BA/BS or equivalent working experience
• Prior experience in product marketing, product positioning, messaging, and market research & analysis
• At least 2 years prior experience in cybersecurity and B2B software
• Strong writer with the ability to translate technical capabilities into value statements
• Experience creating and executing product launch marketing campaigns
• Excellent command of the product marketing function and processes
• Familiarity with sales processes and culture
• Experience using Salesforce or other CRM platform is a plus
• Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program is a plus
• Strong analytical skills and ability to offer recommendations

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Tuition reimbursement and certification reimbursement
• Relaxed dress code
• Modern, high-tech, and fun work environment