Customer Lifecycle Marketing Manager - Remote

Overview

As a Customer Lifecycle Marketing Manager, you will play a pivotal role in designing and executing initiatives that nurture long-term customer relationships, drive retention, and encourage advocacy. Reporting to the Director of Customer Marketing, you will define and implement strategies that optimize the customer journey and align with our business goals.

In Short

• Develop and optimize the customer journey through targeted programs and campaigns.
• Drive customer engagement to increase product adoption and retention.
• Create compelling customer content in collaboration with Product Marketing.
• Lead campaigns for upsell opportunities with Product and Sales teams.
• Become an expert in customer needs and industry expectations.
• Measure and report on the success of lifecycle marketing programs.

Requirements

• 3–5 years of lifecycle or customer marketing experience in a B2B tech environment.
• Exceptional communication, project management, and content creation abilities.
• Proficiency in tools like Google suite, Salesforce, Pardot, Gainsight, and Notion.
• Ability to empathize with customers and understand their needs.
• Skilled at analyzing customer data to develop actionable strategies.
• Innovative in designing programs that engage and retain customers.
• Proven success working cross-functionally with Sales, Product, and Customer Success teams.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Health Care coverage and flexible personal & sick days.
• Annual budget for education and comprehensive L&D program.
• Support for overall health and well-being with reimbursements.
• Virtual team building and socials.