VP Partnerships, SRW - Remote

Overview

The VP Partnerships is a master at the art of earned media, has relationships with all the right connections, and can successfully navigate influencer and celebrity partnerships for SRW | C.A. clients in the better-for-you CPG world. They are a true leader who enjoys teaching by example and celebrating the wins across their team of Public Relations and Influencer Marketing experts.

In Short

• Lead SRW’s PR, Influencer and Partnerships efforts across all client accounts.
• Motivate and empower the cross-functional team to create work that garners earned media attention.
• Offer guidance and mentorship for strategies to get media hits and influencer participation.
• Bring expertise on identifying and executing large-scale celebrity partnerships.
• Provide oversight for brainstorm sessions and integrated campaign ideation.
• Cultivate ideas for integrated campaigns and participate in selling them to clients.
• Participate in new business pitches and ensure tailored positioning for prospects.
• Network and participate in industry events to build relationships for media opportunities.
• Stay updated on industry trends and competitive landscape.
• Guide the training and development of your team.

Requirements

• Exceptional writing, communication, and presentation skills.
• Strong work samples showcasing placements in consumer and lifestyle publications.
• A positive energy and communication style that inspires others.
• 5+ years in a Director role managing a team across traditional PR and Influencer work.
• 10+ years in CPG, brand, and agency settings.

Benefits

• At least 16 days of PTO.
• Bonus eligible.
• 11 paid company holidays per year.
• 2 paid volunteer days per year.
• 3 months fully paid parental leave.
• Medical, dental, and vision coverage.
• Paid company life insurance.
• 401k with company match.
• Summer hours (half day Fridays from Memorial Day thru Labor Day).
• Work from home flexibility.