Senior Account-Based Marketing Manager - Remote

Overview

The Senior ABM Manager will be responsible for developing and executing targeted marketing strategies that drive engagement, pipeline growth, and revenue within both key strategic prospect accounts and client accounts, with a strong focus on Benevity’s Strategic client accounts.

In Short

• Develop and execute strategic marketing strategies for high-value accounts.
• Collaborate with sales and client success teams to create customized marketing plans.
• Use insights and data to refine marketing strategies.
• Create tailored marketing campaigns addressing unique challenges.
• Execute 1:1 and 1:Few campaigns for deeper engagement.
• Partner with teams to engage decision-makers through multichannel marketing.
• Oversee planning and optimization of campaigns.
• Develop personalized content for accounts.
• Track and report on campaign performance.
• Utilize marketing technology and data analytics for campaign management.

Requirements

• 8+ years of experience in B2B marketing.
• Proven success in developing 1:1 and 1:Few campaigns.
• Experience working with sales and client success teams.
• Strong understanding of strategic account marketing principles.
• Analytical mindset for optimizing campaigns.
• Strong project management skills.
• Detail-oriented and highly organized.
• Passionate about driving business results.

Benefits

• Innovative work environment.
• Growth opportunities.
• Caring co-workers.
• Chance to do meaningful work.
• Commitment to diversity, equity, inclusion, and belonging.