Senior Account-Based Marketing Manager - Remote

Overview

AlphaSense is seeking a savvy, results-oriented Account-Based Marketing (ABM) Manager to drive awareness, interest, and engagement within strategic accounts, creating personalized marketing experiences to accelerate business growth.

In Short

• Develop and execute ABM strategy for high-priority accounts.
• Design and launch integrated, multi-channel ABM campaigns.
• Collaborate with sales to create personalized account plans.
• Develop custom content for each stage of the buyer journey.
• Analyze campaign performance and present insights to stakeholders.
• Utilize ABM platforms and tools for efficient campaign execution.
• Manage budget for ABM campaigns to ensure high ROI.
• Support account-specific events and webinars.
• Conduct market research on target accounts.
• Model company values and foster a collaborative environment.

Requirements

• 5-7 years in B2B marketing, focusing on ABM or demand generation.
• Exceptional project management skills.
• Proficient in CRM and marketing automation tools.
• Strong analytical skills for evaluating campaign effectiveness.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally in a fast-paced environment.

Benefits

• Collaborative culture and professional growth opportunities.
• Impactful marketing strategies that contribute to company success.
• Performance-based bonus and equity options.
• Generous benefits program.