Account-Based Marketing Manager - Remote

Overview

Make a significant impact in a company helping improve lives by enabling teams to launch and scale quality products. The mission of this role is to create and execute account-based marketing programs that create and build a sales and expansion pipeline for both the global sales and customer success teams.

In Short

• Develop strategies to engage key accounts for both new business and expansion pipeline.
• Create and launch segmented ABM programs across channels including paid, social media, email, and in-person events.
• Lead cross-functional collaboration with sales and expansion teams.
• Launch engaging webinars with topics relevant to ABM accounts.
• Manage logistics for in-person gatherings with target customers.
• Analyze campaign performance using KPIs.
• Maintain knowledge of target prospect and customer accounts.
• Coordinate with product and content marketing teams.
• Collaborate with growth team to build a buyer journey.
• Become an expert on target customers and their needs.

Requirements

• 3-5 years experience in account-based marketing / growth marketing roles.
• Strong understanding of marketing automation and AI tools.
• Hands-on experience creating multi-channel marketing campaigns.
• Expertise in data analysis.
• Excellent project management skills.
• Ability to work closely with sales and customer success teams.
• Experience driving accountability with sales reps.
• Able to perform in a fast-paced environment.
• Willingness to travel periodically for in-person events.

Benefits

• Competitive salary.
• Matching 401k.
• Medical, Dental, and Vision Benefits.
• Dependent & Health FSA, Short/Long Term Disability, Life Insurance.
• Unlimited PTO policy.
• Company allowance for home office supplies.
• 12 weeks paid parental leave.
• Opportunity to make a difference through helping life-saving products get to market.