Marketing Manager – Digital Lead Generation - Remote

Overview

As a Marketing Manager at StraighterLine, you will lead digital marketing initiatives to support B2B lead generation across our education brands, focusing on creative design and campaign execution.

In Short

• Lead multi-channel digital campaigns for B2B lead generation.
• Collaborate with Sales and Product teams.
• Manage freelancers and external resources.
• Design marketing materials and content.
• Ensure website accuracy and SEO optimization.
• Execute email nurture campaigns using HubSpot.
• Build and optimize landing pages.
• Plan and execute paid social advertising campaigns.
• Develop marketing collateral for educational institutions.
• Track and report on campaign performance.

Requirements

• 4+ years of digital marketing experience.
• Bachelor's degree in Marketing or related field.
• Experience in digital design and campaign execution.
• Proficient in HubSpot and Salesforce Marketing Cloud.
• Experience with Google Ads and analytics tools.
• Ability to manage external vendors.
• Familiarity with education institutions is a plus.
• Strong communication and collaboration skills.
• Proactive and self-driven work style.

Benefits

• Flexible working hours.
• Opportunity to work remotely.
• Access to professional development resources.
• Collaborative work environment.
• Engagement in meaningful projects that impact education.