Marketing Manager (Lead Generation) - Remote

Overview

At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >120 is distributed in 23 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.

In Short

• Designing and implementing strategies to attract and convert high-value B2B prospects
• Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations
• Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads
• Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience
• Conduct A/B and multivariate testing, and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance
• Track and analyze enterprise marketing metrics and KPIs, including MQL, SAL, CPL and pipeline velocity to assess campaign effectiveness and ROI.

Requirements

• 3+ years of experience in lead generation marketing, ideally within global Software, SaaS or B2B environments
• Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive)
• Degree in Marketing, Business Administration, Data Analytics or Information Technology
• Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development
• Strong ability to leverage data analytics and forecasting tools to drive data-driven decision making and guide strategic actions.

Benefits

• A distributed, open team with a passion for working on and within the open source community
• A fun and diverse team
• A product which pushes the boundaries of technology with a global user and contributor community
• A competitive salary
• Remote work and flexibility for a healthy work-life balance
• Time for personal growth and education.

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.