Lifecycle Marketing Strategist - Remote

Overview

As a Lifecycle Marketing Strategist at StraighterLine, you will be instrumental in driving new enrollments and engaging students through data-informed communications.

In Short

• Drive conversion and retention through lead and customer nurture campaigns.
• Map customer journeys to deliver personalized experiences.
• Segment audiences and tailor messages based on user behavior.
• Manage HubSpot for smooth execution of marketing campaigns.
• Analyze KPIs and improve campaign performance.
• Develop a testing roadmap for continuous improvement.
• Ensure automated campaigns align with brand standards.
• Monitor industry trends and competitor strategies.
• Collaborate with cross-functional teams for timely campaign delivery.

Requirements

• 2–4 years of experience in lifecycle, email, or CRM marketing.
• Hands-on experience with HubSpot and marketing automation tools.
• Strong analytical skills for building reports and tracking metrics.
• Understanding of audience segmentation and personalization.
• Familiarity with A/B testing and data-driven optimization.
• Excellent attention to detail and organizational skills.
• Strong communication and collaboration abilities.
• Copywriting skills are a plus.

Benefits

• Opportunity to work in a mission-driven team.
• Flexible working options.
• Engaging and supportive work environment.