Lifecycle Marketing Strategist - Remote

Overview

Sprout Social is looking to hire a Lifecycle Marketing Strategist to join the Marketing team. This role will report to the Senior Manager, Lifecycle Marketing.

In Short

• Create and optimize customer lifecycle programs to drive product adoption and retention.
• Enhance customer segmentation strategy for targeted communications.
• Oversee project planning for lifecycle programs with clear timelines and deliverables.
• Analyze program performance and share insights with stakeholders.
• Collaborate with teams in Customer Experience, Education, Marketing Operations, and Product Marketing.
• Leverage various channels to reach customers and achieve program goals.

Requirements

• 4+ years of relevant marketing experience, including 2+ years in Lifecycle Marketing or similar roles.
• Experience in developing and executing cross-functional marketing programs.
• Experience with email marketing campaigns.
• Preferred: Experience with B2B customer lifecycle programs.
• Preferred: Familiarity with Salesforce, Marketo, Pendo, and Gainsight.
• Preferred: Experience in data analysis and marketing analytics.

Benefits

• Insurance and benefit options for individuals and families.
• Flexible paid time off and parental leave program.
• High-quality and well-maintained equipment.
• Wellness initiatives for health and mental well-being.
• Ongoing education and development opportunities.
• Growing corporate social responsibility program.
• State-of-the-art offices for those who prefer an office setting.