B2B Lifecycle Marketing Strategist - Remote

Overview

The B2B Lifecycle Marketing Strategist will drive email and SMS marketing strategies for B2B clients, focusing on audits, content, and campaign execution while collaborating cross-functionally.

In Short

• Define and drive email marketing and SMS strategy for B2B clients.
• Manage daily operations of email marketing, including content and A/B testing.
• Build and manage automated email marketing programs.
• Collaborate with creative teams to ensure brand consistency.
• Report on lifecycle program performance and provide recommendations.
• Continuously test and optimize email marketing programs.
• Partner with internal digital channels for cross-functional collaboration.
• Utilize AI technologies to enhance business processes.
• Leverage Power Digital's Nova ecosystem.

Requirements

• 2-5 years of experience in B2B email marketing strategy.
• Strong analytical and strategic copywriting skills.
• Hands-on experience with email platforms like Klaviyo or Hubspot.
• Preferred SMS marketing experience.
• Expertise in email best practices.
• Working knowledge of HTML/CSS for email coding.
• Strong communication and presentation skills.

Benefits

• Base salary + commission opportunities.
• Robust Medical, Dental, Vision insurance plans.
• 401(k) plan with employer matching.
• Unlimited Time Off available on day one.
• Paid Volunteer Time Off (VTO).
• Flexible work environment: remote, in-office, or hybrid.
• Work From Home stipend.
• Employee Assistance Program (EAP).
• 12 national holidays + 2 mental health days.
• Opportunities for growth and leadership.