Senior Lifecycle Marketing Strategist - Remote

Overview

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

In Short

• Lead the development and execution of customer-centric marketing strategy.
• Leverage expert understanding of customer needs and lifecycle marketing.
• Work closely with executive leadership and cross-functional teams.
• Synthesize complex market dynamics into high-impact marketing strategies.
• Identify opportunities and blockers for customer adoption.
• Develop high-impact content strategy including whitepapers and case studies.
• Collaborate with Sales and Customer Success teams.
• Conduct industry-targeted research to inform strategic positioning.
• Establish yourself as a trusted advisor to prospects and customers.
• Develop data-driven recommendations for business growth initiatives.

Requirements

• Extensive experience in Marketing or a similar strategic role.
• Strong analytical skills and experience leveraging data.
• Ability to think strategically and execute methodically.
• Exceptional storytelling and communication skills.
• Experience in B2B SaaS, martech, or customer engagement platforms preferred.
• Ability to facilitate executive-level discussions and presentations.
• Proven experience collaborating with Sales, Product, and Customer Success teams.
• Experience with Challenger Sales Methodology preferred.

Benefits

• Paid parental leave.
• Competitive salaries, meaningful equity, & 401(k) plan.
• Medical, dental, vision, & life insurance.
• Balance Days (additional paid holidays).
• Fertility & Adoption Assistance.
• Paid Sabbatical.
• Flexible PTO.
• Monthly Employee Wellness allowance.
• Monthly Professional Development allowance.
• Complete laptop workstation.