B2B Lifecycle Marketing Strategist - Remote

Overview

The B2B Lifecycle Marketing Strategist will drive email and SMS marketing strategies for clients, focusing on audits, content, and campaign management to optimize performance and enhance client success.

In Short

• Define and drive email marketing and SMS strategy for B2B clients.
• Manage daily operations of email marketing, including strategy and content.
• Build and manage automated email marketing programs.
• Collaborate with creative teams to ensure brand consistency.
• Report on lifecycle program performance and provide recommendations.
• Continuously test and optimize email marketing programs using data.
• Partner with internal digital channels for cross-functional collaboration.
• Utilize AI technologies to enhance business processes.
• Leverage Power Digital's Nova ecosystem in marketing efforts.

Requirements

• 2-5 years of experience in B2B email marketing strategy and campaign management.
• Strong analytical and strategic copywriting skills.
• Hands-on experience with email platforms like Klaviyo, Hubspot, or Braze.
• Preferred experience in SMS marketing.
• Expertise in email best practices and coding knowledge.
• Strong communication and presentation skills.

Benefits

• Base salary plus commission opportunities.
• Medical bonus and paid vacation days.
• Flexible work environment: remote, in-office, or hybrid.
• Work from home stipend and employee assistance program.
• Opportunities for growth and leadership within the firm.