Lifecycle Marketing Strategist - Remote

Overview

The Lifecycle Marketing Strategist is responsible for designing, executing, and optimizing revenue-generating customer journeys and email programs across the full lifecycle—from onboarding to upsell, cross-sell, retention, and win-back.

In Short

• Develop and manage high-performing lifecycle strategies that drive revenue.
• Build and optimize revenue-focused email and CRM programs.
• Oversee database health and hygiene for effective segmentation.
• Collaborate with Analytics and Data Science for campaign optimization.
• Define KPIs tied to revenue and create reporting dashboards.
• Implement A/B testing to increase campaign conversion rates.
• Partner with Creative, Content, and Channel teams for aligned messaging.
• Champion the adoption of Salesforce tools to scale campaigns.
• Identify new opportunities for lifecycle monetization.
• Maintain documentation of lifecycle programs and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in email, CRM, or lifecycle marketing.
• Success in designing revenue-generating customer journeys.
• Experience with Salesforce Marketing Cloud and Adobe Target.
• Strong understanding of database management and segmentation.
• Advanced analytical skills linking metrics to revenue outcomes.
• Excellent communication and influence skills.
• Strong project management skills in a fast-paced environment.
• Familiarity with multi-channel lifecycle monetization approaches is a plus.

Benefits

• Annual bonus target of 5% subject to terms and conditions.
• Comprehensive benefits overview available on company website.