Director of Member Growth - Lifecycle Marketing - Remote

Overview

The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing initiatives.

In Short

• Lead and scale a high-performing lifecycle marketing team.
• Design and optimize lifecycle marketing strategies across multiple channels.
• Enhance funnel performance and conversion rates.
• Utilize data and experimentation for campaign optimization.
• Build and optimize automated journeys using Iterable.
• Establish QA processes for flawless execution.
• Collaborate with cross-functional teams to align marketing efforts.
• Measure and report on campaign performance and impact.

Requirements

• 10+ years of experience in lifecycle or growth marketing.
• Expertise in marketing automation platforms, ideally Iterable.
• Channel expertise across email, SMS, push, and direct mail.
• Strong analytical skills with experience in A/B testing.
• Excellent process and QA management skills.
• Results-driven mindset focused on continuous improvement.
• Strong collaboration skills with cross-functional teams.
• Experience leading and growing a team.
• Passion for mental health and healthcare innovation.

Benefits

• Health, Dental, Vision benefits starting on the first day.
• Employer-sponsored 401(k) match.
• Yearly allotment of no-cost visits to therapists and coaches.
• Competitive paid time off policies.
• Parental leave of 18 weeks for birthing parents.
• Access to fertility care support and reimbursement.
• Professional development reimbursement.
• Donation matching to support favorite causes.