Director of Lifecycle Marketing - Remote

Overview

Ethos is dedicated to making life insurance accessible and convenient for families through technology and human touch. We are looking for a Director of Lifecycle Marketing to lead our marketing strategy.

In Short

• Lead consumer lifecycle marketing strategy.
• Manage multi-channel marketing programs.
• Mentor a team of lifecycle marketers.
• Drive conversions and enhance customer engagement.
• Utilize data to optimize marketing campaigns.
• Collaborate with cross-functional teams.
• Oversee campaign processes from strategy to execution.
• Establish KPIs for program effectiveness.
• Analyze market trends and customer data.
• Ensure regulatory compliance in marketing.

Requirements

• 10+ years in consumer lifecycle marketing.
• 5+ years in a leadership role.
• Strong analytical skills.
• Experience with email marketing platforms.
• Knowledge of A/B testing and personalization.
• Excellent communication skills.
• Strategic thinker with results-oriented mindset.
• Experience in insurance or financial services is a plus.
• Familiarity with compliance considerations.

Benefits

• Competitive salary range.
• Opportunity for professional development.
• Diverse and inclusive workplace.
• Comprehensive benefits package.
• Remote work flexibility.