Director of Lifecycle Marketing - Remote

Overview

The GoGuardian marketing team is seeking an experienced and passionate Director of Lifecycle Marketing to join our team. In this role, you will play a pivotal role in shaping and executing our strategies and programs to support our customer’s experiences throughout their lifecycle with our 7 products and designing industry-leading content that showcase our products as solutions to our customer needs.

In Short

• Map customer journeys across our seven product portfolio.
• Define KPIs and metrics for lifecycle marketing programs.
• Design and implement multi-channel lifecycle programs.
• Refine content marketing strategy to communicate our products.
• Build a pipeline of customer stories to showcase successes.
• Collaborate with Sales, Product, and Customer Success teams.
• Build and nurture relationships with key customers.
• Champion a customer-centric mindset within the organization.
• Stay updated with industry trends and best practices.
• Build and mentor a high-performing team.

Requirements

• 10+ years of experience in lifecycle marketing or related roles.
• Proven track record in developing successful lifecycle marketing strategies.
• Excellent analytical skills for data-driven decision making.
• Exceptional leadership and management skills.
• Excellent communication and interpersonal skills.
• Passionate about delivering exceptional customer experiences.
• Alignment with GoGuardian’s customer value of “Think Customer First”.
• Self-motivated and proactive in a dynamic environment.
• Eager to take initiative in a fast-paced setting.
• Driven to impact the education landscape.

Benefits

• Competitive pay and complete health insurance.
• Flexible time off and paid holidays.
• Robust benefits supporting professional growth.
• Supportive colleagues in a high-growth company.