Director of Lifecycle Marketing - Remote

Overview

The Director of Lifecycle Marketing will be tasked with strategizing and executing targeted marketing initiatives that guide customers through their journey, enhancing engagement, retention, and overall customer lifetime value.

In Short

• Develop and implement comprehensive lifecycle marketing strategies aimed at maximizing customer retention and loyalty.
• Create personalized marketing campaigns based on customer behavior and lifecycle stages.
• Analyze customer data to identify trends and provide insights to inform marketing decisions.
• Collaborate with cross-functional teams to ensure consistent messaging across channels during the customer journey.
• Lead a team of lifecycle marketing specialists to optimize campaign performance and achieve business objectives.

Requirements

• Proven experience in lifecycle marketing or related field.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and collaboration skills.
• Ability to lead and motivate a team.
• Experience with marketing automation tools.

Benefits

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• Flexible working hours.
• Opportunities for professional development.
• Work in a dynamic and innovative environment.